Beware! Burgers Can Be Habit Forming

Often the success of a food truck’s cuisine leads to the later creation of a bricks-and-mortar restaurant. One example of that is the Komodo eatery in LA that came about after Chef Erwin Tjahyadi took to the streets with his fleet of Komodo food trucks. But in the case of the Habit Burger food truck, the restaurant came first — more than 40 years earlier.

It was 1969 when 16-year-old Brent Reichard started working at the Habit Burger Grill in Santa Barbara. He liked the burgers and he loved the business, so four years later, he and his brother, Bruce, borrowed money from their mom and purchased the operation.

The young restaurateurs focused on building a quality burger with a charbroiled beef patty on custom buns from a nearby bakery. The Habit Burger’s reputation grew, and eventually, the pair expanded their menu.

As a result of the Habit Burger’s success, the Reichard brothers sold most of their restaurant chain to a private-equity firm in 2007. However, they retained four outlets in the Santa Barbara area and eventually added the Habit food truck, which serves street fare. In addition, Brent has opened a chain of Hook Burger Bistros.

In 2011, the brothers reopened the Padaro Beach Grill in Carpinteria. This beach-side eatery has a spacious lawn and outdoor picnic tables, plus a giant sand box where the youngest, most active guests can play between bites of food. The casual-dining menu includes burgers, fries, salads and even fish and chips.

Like the Habit Burger entrepreneurs, we at The Hungry Nomad food truck have grown and changed since our earliest days, and we love it when our patrons tell us we are getting better all the time. We also appreciate repeat customers who call on us to cater their special events again and again.

When you need top-quality foodservice for your employees, wedding guests, party goers, convention visitors or tenants, think of The Hungry Nomad or one of our sister food trucks:  Hang 10 Tacos or Greenz on Wheelz. Our goal is to amaze and please you and your guests. And we’re only a phone call away.